Emotions are one of the few languages that everyone understands. We built the European launch of the Technics AZ100 headphones around them, across platforms such as META, Google, Adform, and others.
Magnetic Fluid Driver. A completely new sound transmission technology for headphones. How can we introduce customers to this feature when it isn’t immediately visible?
Technics is a technical brand. We decided to reinterpret it and focus on emotion. This led to the concept of a dreamlike gallery – a space where sound takes the form of a living entity, constantly transforming and reacting to its surroundings.
The entire concept was unified by a diagonal line, serving as the primary defining element of the Technics brand.
We developed the idea into a script and, in collaboration with the production agency Steezy Studio, translated it into commercials and static visuals.
The creative and production phases were followed by a full-scale campaign rollout. The launch took place in 7 countries across Europe, including the United Kingdom, Italy, Spain, Poland, France, and Germany. We prepared the assets, launched the media campaign, and continuously monitored how the campaign performed in real-world conditions.
Strong brand codes make sense from the very first time a customer interacts with the brand. Well-crafted advertising has the potential to increase brand recall and, as a result, boost the campaign’s effectiveness by 23%.
