From the name to the website. How we created a safe haven for Iva Šťastná and her investment group, Portiva.
We always enjoy the opportunity to build a brand from the ground up. The goal was to create a long-term foundation for an investment group that handles large sums of money and bears an even greater degree of responsibility.
It all starts with the name. But a name doesn’t just appear when you sit in front of a blank page and wait for the muse to deliver it on a silver platter. At GREP, we use a time-tested system that allows us to explore different directions, test ideas, and refine suggestions in real-world scenarios. We test every name in real-world situations – how will it sound in a meeting with investors? Will it be clear in an international context?
From a hundred suggestions, several favorites emerged – among them Ebiva, IVA VENTURES, or SUNIVEST, as well as Portiva, which received a 73% rating in the overall evaluation.
The client also resonated most with Portiva. And so a harbor was created where you can safely anchor your money, with a nod to the founder and owner, Iva Šťastná.
We created a new visual identity, including a website, and defined how the brand should talk to its customers. Our steps led in the right direction – Portiva is still based on the original concept today.
