How a strategy, meticulously crafted down to the last detail, and one of the most comprehensive brand manuals in history (of our agency) came to be.
To mark the 160th anniversary of Mucha’s birth, our client, Soare Sekt, wanted a fresh, new look—one that would appeal to a younger audience while still staying true to its traditional values.
The better the brand is structured, the more effective the campaign.
We had to break the visual down into its basic components and then figure out how to assemble them into a cohesive whole where each element reinforces the others.
We set out to define the brand’s identity and establish its visual language: speech bubbles, handwritten type, backgrounds featuring Mucha’s illustrations rendered in specific colors…
Together, these elements form a cohesive whole—no matter how you arrange them, you’ll always recognize at first glance (even subconsciously) that this is a sparkling wine from Soare.
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It was a big project: the assignment included creating a new website—including an e-shop—a visual identity, and copywriting, plus setting up social media communications.
Fortunately, the client sent us boxes of samples so we could get a feel for the right tone of voice.
The products were meant to be the kind of sparkling wine you open on a balmy summer evening on the balcony, take with you to the park for a picnic, or use to toast at Christmas dinner.
We established a tone of voice that conveyed the magic of the Art Nouveau era to younger generations while also feeling fresh and contemporary.
The client received a brand manual, which allowed them to build on the established strategy, and Soare sparkling wines proudly set out into the world with a new look and messaging.
