How do you come up with a name worth millions? We call that “the million-dollar question.” Reshoper’s case study is the answer.
ShopExpo was a joint project by Jindřich Fáborský and Eva Knirsch (and if the Marketing Festival just came to mind, you’re right) that was set to become the largest Czech e-commerce trade fair.
For it to succeed, it needed a new visual identity and a name that would reflect the brand’s uniqueness and growth potential.
When your name is ShopExpo and your sibling is the Marketing Festival, it’s tempting to lean on your stronger brother a little – or even hide behind him altogether.
We considered this option, but in the end, we decided to send the trade show out on its own. We figured that this was the only way it could become a more flexible, confident, and lucrative brand. And so, after approving this path, we began creating a brand-new brand.
A well-chosen name (and brand identity) ensures that your brand will be truly unique (and therefore profitable).
After several rounds of brainstorming, analyzing metrics, testing different contexts, and evaluating the options, we narrowed it down to a few finalists, from which the client chose the winner: Reshoper.
It didn’t take long for Reshoper to prove that the trust and energy you invest in a brand will simply come back to you – many times over.
After it became the most well-known Czech e-commerce trade fair, Shoptet purchased it from its original owner. And they continue to use it exactly as we created it.
