Party King with the Panasonic app

A party like no other

CMAX is for teenagers who want to enjoy deep bass and crisp beats at full volume.

We identified several target audiences. One of them was a real gem – who spends more time online than Czech students on summer vacation in Croatia? We wanted to create something fun that would grab our audience’s attention at first glance. And at first listen.
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6,670 contestants in 4 weeks

A contest microsite was created where visitors could mix and match their own summer party. 4 rounds, 36 original characters, several unexpected settings, 3 music genres.

A total of 1,215 unique combinations could be created and brought to life at a time when AI was only discussed in anarchist circles. See the results for yourself.

Share or die

Participants shared photos of their virtual weird parties on social media. The biggest partygoers had a shot at winning prizes like wireless headphones or a party speaker.

How did it go? More than 6,670 contestants, 28,440 website visits, and over 6 million views!

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