Seven years of collaboration with one of the world’s strongest brands. How did we perform with Sony on a pan-European level?
The first task was to launch the Alpha digital camera, Sony’s flagship model, which was intended to define the future of the newly established photography division.
The campaign included eight language versions. Each market had its own localized content with a central visual theme. The goal was to strengthen awareness of Sony as a brand offering professional photography equipment.
One key division gradually opened the door for us to work with 26 other Sony sub-brands. Over the course of five years, we provided creative support for more than 500 projects, ranging from the iconic Bravia Bunnies campaign to *Quantum of Solace* and many others.
At the same time, we also began redesigning our stores to ensure that every interaction with the Sony brand is consistent both online and offline.
