For their 18th birthday, Bemeta wanted a redesign and a campaign that would help their brand grow up – with a sense of humor. The result? One of our most fun and successful campaigns.
Click on any online store selling bathroom accessories, and in no time you’ll be overwhelmed by the sheer number of hooks, levers, holders, and shelves. Bemeta decided to take a different approach.
Our task was to increase brand awareness while helping the brand stand out in the crowded bathroom accessories category.
To make the new visual style easier to grasp, we presented it through stylescapes – showing how colors, typography, and imagery work together, including the subtle details that often get lost.
From creating the logo, it was just a short step to developing a brand manual, as part of which we also designed a new style for catalogs, printed materials, and trade show booths.
It also included comprehensive guidelines, including a brand tone of voice.
We created a comprehensive digital solution, from the initial sketch to a fully functional e-shop. We started by designing a wireframe to ensure an intuitive structure and user flow.
This was followed by a modern design that reflects the brand’s premium nature, and the creation of all content, including copy and product descriptions.
The client wanted their external communications to be witty and creative. In the end, we designed a combination of artistic photographs (taken by photographer KIVA) and text that presented “Unexpected bathroom stories.”
The next step was to launch a performance marketing campaign for the e-shop and get the social media accounts up and running, including those for the New Zealand branch.
Fun fact: we also handled a recruitment campaign to ensure there were actually people available to handle the growing demand for bathroom accessories.
