UGO is close to our hearts. And the campaign featuring nutrition specialist Petr Havlíček is the next step in our long-standing partnership.
The brand decided to launch its new PROTEIN BOWLS and reach a broad target audience through a campaign that highlights their quality, taste, and nutritional balance.
The goal was to create strong visual content that connects food, balance, and UGO’s values, while seamlessly tying in with the brand’s previous campaigns.
Nutrition specialist Petr Havlíček became the face of the campaign.
We started with the brief “balanced by Havlíček” – but we took it a step further. First, we created the key claim “Balance tastes great.”
The visuals consisted of several key elements:
A main ad emphasizing balance
Materials for the outdoor campaign
An interview with Petr Havlíček
UGO’s brand codes – specifically rounded shapes and a distinctive color palette – appear in all outputs.
We shot the key visual during the filming of the commercial, which took place against a green screen. The entire 3D post-production was then handled by the production agency Steezy.
Effective production, powerful insights, and perfect synergy between the brand and its ambassador. That’s what a campaign looks like that not only introduces a new product but also strengthens the brand’s appeal.
